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GS1 joins PBEC – CEO Anna Lin appointed to the PBEC Board of Directors

I am delighted to announce that Ms. Anna Lin, JP, FCILT Chief Executive of GS1 Hong Kong has been appointed our latest a PBEC – Pacific Basin Economic Council Board of Director. Her appointment is effective immediately and I very much look forward to welcoming Anna and her esteemed senior colleagues to the PBEC family. At the board we encourage all our members to actively participate in the strong advocacy and engagement work we conduct regionally across APAC, with stakeholders, governments and our partner organisations and institutions.” Said Andrew Weir PBEC Chairman.

GS1 strongly supports close to 8,000 corporate members of its own from 20 sectors, fostering a collaborative ecosystem with the vision of “Smarter Business, Better Life.” As a fellow Non-profit organization, GS1 develops and drives global adoption of supply chain standards. Headquartered in Brussels, Belgium, GS1 has over 115 national chapters in 150 countries. Web:

About GS1 Hong Kong

Founded by the Hong Kong General Chamber of Commerce in 1989, GS1 Hong Kong is the local chapter of GS1®. GS1 Hong Kong’s mission is to empower businesses of their digital transformation, improve supply chain visibility and efficiency, ensure product authenticity and facilitate commerce connectivity, through the provision of global supply chain standards (including GTIN & barcodes), and a full spectrum of platforms, solutions and services.

GS1 Hong Kong currently supports close to 8,000 corporate members from 20 sectors including retail & consumer packaged goods, food & beverage and food services, healthcare, apparel & footwear, logistics & ICT. By working closely with communities of trading partners, industry organizations, government, and technology providers, we can foster a collaborative ecosystem with the vision of “Smarter Business, Better Life”.

As a non-profit organization, GS1 develops and drives global adoption of supply chain standards. Headquartered in Brussels, Belgium, GS1 has over 115 national chapters in 150 countries.

Ms Anna Lin, JP, FCILT
Chief Executive, GS1 Hong Kong

Ms Anna Lin has over 30 years of senior management in strategy formulation, business planning execution and pioneering innovative industry platforms. In her current capacity as CEO of GS1 Hong Kong, she leads the organization to establish platforms, ecosystems and programmes to drive industry adoption of global supply chain standards, practices and technologies for enhanced business efficiency, digital commerce and IoT development.

Ms Lin attains Chartered Fellow (FCILT), granted by The Chartered Institute of Logistics and Transport in 2018, recognising her achievement and contribution to the industries in Hong Kong.

In fostering a collaborative ecosystem, Ms Lin holds a number of appointments in both government and industry organizations as well as regional organisations, including:

  • Member of GS1 Global Management Board and CEO Advisory Council;
  • Vice-chairman of Subcommittee on Infrastructure and Promotion, Hong Kong Logistics Development Council, HKSAR;
  • Member of HKTDC Logistics Services Advisory Committee;
  • Chairman of Asian Institute of Supply Chains & Logistics Advisory Committee, The Chinese University of Hong Kong;
  • Chairman of Supply Chain Special Interest Group, Smart City Consortium, Hong Kong;
  • Member of Hong Kong-Taiwan Business Cooperation Committee;
  • Advisor of Hong Kong-ASEAN Economic Cooperation Foundation;
  • Member of Management Advisory Board, OpenCertHub;
  • Member of APEC Committees on Trade & Investment and Policy Partnership on Food Security;
  • Member of Advisory Board of School of Business, University of Birmingham;
  • Director of Board of Hong Kong Foundation, University of Birmingham.

Ms Lin is a native of Hong Kong. She holds an MBA in Strategic Management from the University of Birmingham United Kingdom.

Corinna Fung
Head of Corporate Marketing
GS1 Hong Kong

Corinna Fung serves as Head of Corporate Marketing, responsible for driving integrated marketing strategy to establish a positive corporate image, affirm relationship with stakeholders, and facilitate industry adoption of global supply chain standards as well as the achievement of the organization’s business objectives.

She leads the Corporate Marketing team to develop programmes and initiatives encompassing corporate communication, branding, key stakeholders engagement, public policy, digital marketing and events marketing.

Corinna has over 30 years of Greater China working experience in leading MNCs (IBM, Unisys), statutory organization (Hong Kong Science and Technology Parks Corporation) and NGO (GS1 Hong Kong) on business development, marketing & communications as well as operations control, demonstrated strength with key accomplishments on contract negotiation, financial analysis, commercial and legal practice, international bid, vendor and project management.

Corinna is a native of Hong Kong. She holds an MBA from University of Strathclyde.


Mr. Patrik Jonasson
Director Public Policy, GS1 Asia–Pacific

Patrik Jonasson manages GS1 Asia-Pacific’s regional government affairs and external cooperation, and is charged with defining and executing regional strategies and programmes.

Patrik is working closely with private sector and a number of APEC Governments to further the use of standards to facilitate safety and efficiency in international trade processes across the region. He is leading GS1’s Asia-Pacific regional cooperation with APEC, ASEAN, World Bank, Asian Development Bank, UNESCAP, and World Customs Organisation, and has been driving the use of Global Data Standards in international trade within APEC since 2013. He is the Chair of e-Commerce at Food Industry Asia and is an expert in the United Nations Network of Experts for Paperless Trade and Transport in Asia and the Pacific (UNNExT). Before joining GS1, he was the General Manager of European Chamber of Commerce in Indonesia, and the first Executive Director of EU – ASEAN Business Council.

Patrik has a Master of Science in Business Administration with Japanese studies from University of Gothenburg, Sweden, and has been based in Japan, Singapore, Indonesia and Malaysia during his 17 years in the Asia-Pacific region. He is currently based in Kuala Lumpur, Malaysia.

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